Search Engine Optimisation (SEO) is the process of creating a site (or changing an existing site) to make it as accessible as possible to search engines (such as Google and Yahoo) and improve the volume and quality of traffic to your website.

To optimise your site for the search engines you need to consider a multitude of things such as the way your website is designed, the code-to-text ratio of your source code, the relevance of your content, the styling of your site - to name just a few.

Search engine optimisation techniques are constantly evolving. This evolution is in response to the changes of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine.

Check out our SEO foundation package for the minimum requirements for making your website optimised.