Online Marketing is THE single most important factor to consider in your website design because how good your site looks or how well it functions means zip if nobody knows where to find it! It would be like opening a shop in the middle of the Sahara Desert and hoping that someone may stumble across it.
So what is online marketing? Online Marketing is described as many things; online advertising done exclusively through the webbut for our purposes we are referring to your web marketing strategy - how to get visitors to your site?
There is no magic bullet,
it involves committment and a long-term strategy.